By improving the SEO of your small business website, you will be able to increase the number of visitors that come to your website by getting your website to move up the search engine rankings. While this process of improving your website’s SEO is not complicated, it is time consuming and requires a sound strategy in order to succeed.
I was hired to perform an SEO campaign for one small business company. Here are my advice based on my own experience.
On-Page SEOWhen looking to improve your website’s SEO, it is important that you begin with your on-page SEO. This means optimizing your website for the search engines by improving your title tags, site structure, internal link structure and load-speed. By taking the time to ensure all of these aspects of your website are fully optimized, you will be able to achieve better success once you move to the off-page SEO portion of your search engine optimization campaign.
Your website’s content is another aspect you need to improve in order to see the best SEO results possible. By producing nothing but high quality content for your website, you will increase the chances of gaining valuable backlinks for your website when people visit your website and share your articles with their friends via their social media accounts. With high quality content in place on your website, it will be easier to get other blog owners to link to your website and provide you with the valuable backlinks you need in order to improve your site’s search engine rankings.
Off-Page SEOOnce your on-page SEO is completely in order, it is time to focus on the off-page SEO aspect of your search engine optimization campaign. Off-page SEO is simply the process of procuring backlinks that point to your website in order to help it move up the rankings. In recent months, Google has made significant changes to its search engine algorithm that has changed the way webmasters go about their off-page SEO. Previously, website owners could simply build as many backlinks as possible from a variety of websites and watch their rankings improve. However, nowadays it is vital that you target high quality, relevant websites for your backlinking opportunities.
Reaching out to blogs that are directly related to your website to see if you can write a guest post for them in exchange for link is one of the best off-page SEO linkbuilding methods around today. Using this as a part of your linkbuilding strategy will certainly help you achieve your SEO goals.
Build ConnectionsIn order to obtain these high quality backlinks via guest posting, you will need to build connections within your industry. Reaching out to other website owners via social media, email or simply leaving comments that add value to their website on their blog posts are some of the better ways you can build connections within your industry. Once you have made a few connections, you can then use those connections to obtain high quality links for your website that will help with improving your search engine rankings.
When looking to improve your small business website’s SEO in 2013, it is important that you come up with a sound strategy that incorporates both on-page and off-page SEO efforts. By ensuring your on-page factors in order before you start your linkbuilding, you will improve your chances of seeing the type of search engine optimization results you had hoped for at the end of your campaign.
- Ben Sawyer is very well known name in SEO world. He also likes to share his knowledge, blogging about SEO and social media marketing. Here Ben shared with us some of his tips about how to improve SEO for small business websites, based on his own experience while he was working on SEO campaign for Paramold company. You can follow Ben on Twitter to stay updated with his new blog posts.