Business Card Idea #1: Hand Stitched Price Tag (Artists & Craftspeople)

There's a time and a place - and a business - for craft inspired solutions to your marketing needs. A plumber or electrician would not be interested in hand made marketing materials because it says nothing about their business. Artists, photographers, wedding planners etc might find value in these DIY business cards ideas. A unique voice for your brand is certainly something you should pursue if it is appropriate to do so.

DIY Printed Marketing Materials

Labels, stickers and banners like this can be produced at minimal cost

Creating promotional materials yourself is extremely cost effective. By gathering the materials yourself at low cost (or even free if you can beg or borrow) it is possible to raise awareness for a product or service at a local or niche level without breaking the bank.

In this article I'll explain how I designed, printed and laminated small adverts promoting local fast food outlets in my town. They have been produced with long terms monetisation in mind hence the QR codes and visual references to online payment systems. These quick read internet barcodes and displayed URL both point at a website created to capitalise on local web traffic searching for food menus. My logic in advertising via a print medium is to capture more potential users of the site who may not be aware of its existence.

Wasted Opportunities #1: Rainy Days and Umbrellas Not Sold

This is one of many retrospective accounts of a money making idea not followed up or blundered because of procrastination.

It serves as my own reminder and lesson for future reference.


Dear Diary…

Britain has had the wettest summer on record for 100 years. Gardening and DIY retailers have seen profits nosedive to the tune of tens of millions of pounds.

One evening I was walking through town after a day where the sun had peeked through the clouds during the day but reverted to torrential downpour that night. As I made my way home down came the rain once more and up went my umbrella.

I saw women dressed for a night out dashing (or trying, in heels) for cover under recessed doorways, waiting for a dry lull in which they could make their escape. Why did they not come prepared for the English weather? These squealing groups of (mostly) young ladies sparked the idea of flogging them a cheap umbrella each for a high mark up. What’s a mere £5 to keep your nice hair dry, especially when you would easily spend the same on one cocktail?

Be Your Own Boss - The New Business Candidate from the BBC

Is there a business reality show where “real” is the operative word? A country struggling with a national debt crisis needs small business start ups more than ever and now that is happening against a backdrop of life-changing “jeopardy” underpinned by the sounds of dubstep.

“Be Your Own Boss”, the new contender of televised entrepreneurship, squeezes into the gap between Junior and Normal Apprentice, is blended with chunks of Dragon’s Den and served cool by Innocent Smoothies co founder Richard Reed.

“The mission is really simple,” stresses the former marketing man and Cambridge graduate. “We want to spot and support and invest in a whole new generation of entrepreneurial talent…I’m going to find out whether I’m going to get any of that £50,000 back. It’s whether we’re going to find any people that we can fund that are going to be the next Zuckerberg or the next Google.”

Earn Sales Commissions From QR Code Marketing

This idea relates to both print and internet marketing, so you ought to know how to use Photoshop or a similar graphics program. 

What follows is an extension of my profitable fast food menu website serving the fast food eating population in my local area. Over the years I've developed a strong interest in marketing – niches in particular – and residual income streams. Regard this article as a brain dump and example. Think about applying the principles to your own marketing ideas.

First of all, allow me to provide some background info. Around 2008 I was experimenting with websites where the plan was to build “something useful” and monetise it. I went on to create a fast food menu directory for local businesses.

Whenever I was with friends and we wanted to order food we would access these menus online through the website.

Twitter Mood Predicts Stock Market?


Podcasts are a favourite in my staple diet of financial information, one of which is Money Talk published by The Motley Fool.

One particular episode features a company pioneering algorithmic software analysing words and language used in Twitter tweets. The general mood of any given nation can be calculated and used to predict the behaviour of economic markets.
 
Derwent Capital, co founded by Paul Hawtin (featured in the podcast interview), operated a social media hedge fund specialising in “global sentiment” and the swing in stock movements from social signals.