Corporate Website - DIY or Outsource?

There’s no question about it: a website is essential for any business. If you don’t exist on the web, it’s like you don’t exist at all. 

Major corporations know this, and that’s why they have elaborate, professional websites. They hire webmasters as part of their staff and pay big bucks to keep their websites regularly updated with new content and running smoothly.

Your business needs a website, too, but can you afford to add a webmaster to your employee roster? If not, you can still hire web designers to create your corporate website for you. Your other option is to do-it-yourself, which can save you a lot of money. What’s the right choice?

The Money

Websites aren’t free. You have to pay for your domain name and pay for hosting, and prices can vary. If you want to hire a web designer, it’s going to cost you a lot more money. The best web designers - the ones who will make your website look amazing - are very expensive. It’s not easy to create a stellar website, and you will get what you pay for. If you hire an inexpensive web designer, expect the quality to be lower. If you DIY, you can save a lot. If money is an issue, you might as well try to DIY before you hire someone.

The Time

Websites also take a lot of time to create. When you’re already running your business, it can be hard to DIY. A website is the type of project you need to spend a lot of time on all at once, because you want a website immediately. It’s not the type of thing that you can work on for an hour every day over a long period of time. If you don’t have enough time to create a website, you should probably outsource the job, especially if you want your site up and running as soon as possible. As they say, time is money, so it is important to consider the money you might lose by devoting so much time to doing-it-yourself.

The Maintenance

After the website is complete and online, you’re not finished, not by a long shot. Websites require regular maintenance. Unless you want to have the exact same content forever, you’re going to need to update your website from time to time, and the frequency depends on the  nature of your business and your site goals. When deciding whether or not to outsource or DIY, consider the time and money that would also be required for long-term maintenance.

The Troubleshooting

If your website crashes, or if something isn’t right, it can require skill to fix it. If you don’t know much about web design but still manage to create a DIY website, you might be in trouble later down the line when your site needs improvements. Hiring a web designer can help ensure that any potential site problems get fixed quickly and correctly.

What’s your verdict? In general, if you’re not experienced with web design, outsourcing your corporate website is almost always the smarter choice.

  • Minnie Brown designs WP corporate themes which allow small corporations to have a high-end look for a very low cost